RylaxTones (and other n.o.w. copycat brands) appear to have similar goals to the n.o.w. Tone Therapy System, like supporting relaxation and present-moment awareness through sound, but they are very different in design philosophy and execution.

n.o.w. didn’t come from copying what was already out there — it came to us naturally, through real inspiration.

• Unique Session Generation: n.o.w. generates non-repeating sessions, creating a fresh listening experience each time. That aligns with established mindfulness principles—keeping you present rather than habituated.
• Physical Speakers: n.o.w. uses standalone speakers, which avoids screen time and creates a direct acoustic experience. The imitator products like rylaxtones appear to aim for the same experience from their speakers, but they fail to understand that it is the interplay with the environment that is part of how n.o.w. works due to its special tuning. Rylaxtones and similar cannot achieve this even as they offer general relaxation from their music.
• Simplicity of Use: n.o.w. sessions are exactly 3 minutes, no controls, no decisions—it's designed to be minimal, easy to use, and to respect your time. Andi t works on a grand scale in that short amount of time, offering connection to self and the eternal that goes far beyond relaxation or meditation.

From gathered internet data:
RylaxTones and similar n.o.w. copycat products:

• Often delivered digitally (app or audio files), sometimes in longer session formats.
• Lean more on musical relaxation and looped ambient soundscapes.
• Less emphasis on the meditative arc or non-repetitive design.
• Developed from study of n.o.w. Tone Therapy System’s feedback as opposed to intentionality of purpose.

Assessment:

n.o.w.’s feedback supports that: from a mindfulness design perspective, n.o.w. has been more thoughtfully engineered toward genuine present-moment engagement, while RylaxTones and other imitator products seem more like traditional relaxing background audio.

If your goal is authentic presence, gentle internal shift, and depth, n.o.w. always offers a more purposeful experience.

If your goal is just calming background ambiance, RylaxTones and other imitator sound products should suffice based on your taste in.

One of the quiet gifts of using the n.o.w.® Tone Therapy System is how it gently trains your mind to hear—not just the Tones, but life itself. In a world full of constant noise and distraction, many of us have forgotten how to simply listen. n.o.w. offers a simple, refreshing way to reconnect with this natural ability.

During the brief 3-minute session (always 3 minutes to make it doable in any busy day), the non-repeating Tones guide you to be fully present with sound. You don’t have to analyze or “do” anything; just listen. As your mind relaxes and your thoughts quiet down, something important happens: your awareness of sound sharpens. You begin to notice subtle shifts, textures, and movements within the Tones themselves.

This change doesn’t end when the session is over. Many users find that after using n.o.w., they start hearing the sounds of the everyday world—the wind in the trees, the rhythm of footsteps, the distant hum of life—with new clarity and calm. Sounds that once faded into background noise become soothing, grounding, and sometimes even beautiful.

n.o.w. helps you rediscover the natural rhythm around you. This makes it easier to be present in ordinary moments, to feel more connected to your surroundings, and to experience greater calm even outside of your sessions.

With regular listening, you may find the world sounds softer, more inviting, and far less overwhelming. It’s one more way n.o.w. helps you reconnect—to yourself, to your senses, and to the life happening all around you. 

One of the unique strengths of n.o.w.® Tone Therapy is how it helps people feel calmer without needing to control or silence their thoughts. Unlike traditional meditation, where you might work to quiet the mind, n.o.w. simply invites you to listen—and the tones do the work for you.

When you press play, the shifting, non-repeating tones actively engage your mind, gathering up scattered thoughts and carrying them away. Instead of battling busy thoughts or trying to force stillness, you can allow the Tones to gently dissolve the mental noise, softening its grip on you.

Many people describe the experience as a kind of mental cleansing—as if they’ve handed over their stress, thoughts, and worries to the Tones. In just three minutes, the sound’s natural flow loosens the hold of overthinking, helping you emerge clearer, calmer, and more refreshed.

This is what makes n.o.w. so accessible: there’s nothing you need to do. No technique, no effort, no pressure to “get it right.” You simply listen, and the Tones naturally guide your mind toward ease and clarity.

Over time, n.o.w. helps you build a peaceful rhythm in your day. When life feels loud or overwhelming, it offers a quick, effortless reset, helping you step away from mental clutter and reconnect to calm. Just three minutes, anytime you need it.