When we first created the n.o.w. Tone Therapy System, our goal was to design a simple sound experience that was like a fast hack into mindfulness. For people, mind you. But along the way, we discovered something unexpected: pets respond directly to the Tones as well. Dogs, cats, horses, and even somebody’s aquarium fish, seem to find the same sense of accelerated and expansive peace that the n.o.w. sessions offer.

The most rewarding part of offering n.o.w. has been hearing how animals of all kinds react to the Tones. The stories we receive share a common thread: less stress, more calm, and a deeper sense of safety and more connection.

Many dog owners tell us that the time playing the Tones seems to carry later into the day, for example being more settled at the dog park. One customer wrote, “As soon as the tones start, our anxious rescue dog curls up beside us on the couch and finally relaxes—it’s such a relief for all of us.”

Cat parents share similar experiences, especially during household changes or vet visits. When played nearby at a stressful moment or transition, they report a greater sense of security in the cat. “Our cat stopped hiding under the bed and came back out to sit with us after a few minutes of the tones playing,” one person told us about yet another rescue. (Thank you for adopting, by the way!)

A numbero f horse shelters are using the n.o.w. speakers around the barn and in sessions with individual horses as a means to calm their nervous systems. It’s one of the favorite things to hear about, actually, as horses carry self-protective stress like no other animal, and when they’ve ended up in a shelter they often have very difficult histories that have only made their fears more present. The n.o.w. System has been reported to be a daily aid to helping bring these horses into their space and body with greater calm, and help build a sense of confidence in their surroundings. We can’t even claim to understand why it works so well for them in this way, but we are grateful to know it.

Animals do not make up stories for the heck of it, and their responses are generally honest, and immediate. That their worlds can be made better, and safer, through the simple act of listening is just another reason that sharing n.o.w. is the best thing we’ve ever, ever done.

We’ve never claimed that the n.o.w. Tone Therapy System is a “nutrition” device. But over the years, many customers have shared surprising stories about how n.o.w. gently supports them around eating. What they describe often comes down to shifts in consciousness, and new ways of relating to food in general.

People who listen to n.o.w. often report feeling less anxious and more present in their bodies when it comes to food—whether that’s snacking between meals, or sitting down to lunch or dinner. From that calmer place, many find themselves making different choices: eating more slowly, noticing when they’re full, or choosing foods that feel nourishing rather than just comforting. The simple act of eating more slowly, and actually enjoying it, is what we hear about most often. In other words: awareness and presence with food, which feels like a small miracle to many.

With n.o.w. and the Tones, it is never about willpower or restriction. Instead, it’s about interrupting the noise of stress and worry for a few minutes, creating space to hear what your body truly needs. And those moments you create with the Tones are always connected to something greater within you—something the Tones reach in a way that is deeply personal.

So again: while n.o.w. was never designed as a nutrition tool, the feedback is clear. When peace returns, balance returns—and sometimes that balance shows up in the way we eat.

People sometimes ask if the n.o.w. Tone Therapy System is a “sleep machine.” It’s not. And that is in fact the point.

n.o.w. doesn’t play hours of white noise or soothing music and lullabies—n.o.w.’s Tones never try to cover up your thoughts with sound. Instead, the System works in short, powerful 3-minute sessions that help release anxiety and quiet mental noise.

When worry eases, sleep naturally follows. Our customers are the ones who have taught us everything about the rest they achieve using n.o.w. They have told us again and again: by using n.o.w. during the day and also as a final listening gesture before bed, they find themselves less anxious, more at peace, and able to drift into sleep more easily.

It’s not about forcing sleep with endless background noise, it’s about giving your nervous system a reset. Small doses of this kind of relief, repeated over time, build lasting change—this is n.o.w.’s specialty. And one of the most beautiful benefits of that change is better, deeper, more natural sleep. We are so grateful that n.o.w. and our customers got together and figured this one out for us!!

So it’s a fact: n.o.w. is not a sleep machine. It’s a peace practice. And from peace, rest comes. Sleep well, friends.