Home / News / n.o.w. Tone Therapy vs. the Imitators: What Sets Us Apart - from Alene

n.o.w. Tone Therapy vs. the Imitators: What Sets Us Apart - from Alene

RylaxTones (and other n.o.w. copycat brands) appear to have similar goals to the n.o.w. Tone Therapy System, like supporting relaxation and present-moment awareness through sound, but they are very different in design philosophy and execution.


n.o.w. didn’t come from copying what was already out there — it came to us naturally, through real inspiration.

  • Unique Session Generation: n.o.w. generates non-repeating sessions, creating a fresh listening experience each time. That aligns with established mindfulness principles—keeping you present rather than habituated.
  • Physical Speakers: n.o.w. uses standalone speakers, which avoids screen time and creates a direct acoustic experience. The imitator products like rylaxtones appear to aim for the same experience from their speakers, but they fail to understand that it is the interplay with the environment that is part of how n.o.w. works due to its special tuning. Rylaxtones and similar cannot achieve this even as they offer general relaxation from their music.
  • Simplicity of Use: n.o.w. sessions are exactly 3 minutes, no controls, no decisions—it's designed to be minimal, easy to use, and to respect your time. Andi t works on a grand scale in that short amount of time, offering connection to self and the eternal that goes far beyond relaxation or meditation.

From gathered internet data:
RylaxTones and similar n.o.w. copycat products:

  • Often delivered digitally (app or audio files), sometimes in longer session formats.
  • Lean more on musical relaxation and looped ambient soundscapes.
  • Less emphasis on the meditative arc or non-repetitive design.
  • Developed from study of n.o.w. Tone Therapy System’s feedback as opposed to intentionality of purpose.

Assessment:

n.o.w.’s feedback supports that: from a mindfulness design perspective, n.o.w. has been more thoughtfully engineered toward genuine present-moment engagement, while RylaxTones and other imitator products seem more like traditional relaxing background audio.

If your goal is authentic presence, gentle internal shift, and depth, n.o.w. always offers a more purposeful experience.

If your goal is just calming background ambiance, RylaxTones and other imitator sound products should suffice based on your taste in.